“MidAmerica Fresh” Joint Resolution Signed
Visit by Ningbo Officials Strengthens Partnership On Route Coordination and Development
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Mascoutah, IL, Nov. 21, 2013… MidAmerica St. Louis Airport (BLV) and Ningbo Lishe International Airport (NGB) made public today a November 14, 2013 Joint Resolution agreement outlining authorization for licensing of the “MidAmerica FreshTM” trademark to shippers of products from MidAmerica to Ningbo, China. The agreement states both parties will “jointly select and license the use of the “MidAmerica FreshTM” to “importers, distributors and retailers in the Peoples Republic of China.” This is another significant step in establishing the unique perishable air commerce trade route between both airports.
With this agreement MidAmerica’s partner in China will ensure the property rights to the trademark are enforced and that all products with the licensed trademark are ones that have been handled on the new trade route linking MidAmerica and China. That trade route is characterized by a closed perishable processing air cargo route aimed specifically at establishing controlled temperature handling and transportation between both airports to connect American fresh product shipments to China. The US trademark is registered with The China Trade Mark Office.